Research studies on BookStart, the nation-wide bookgifting programme in the United Kingdom with the purpose of encouraging parents to enjoy books with children from as early an age as possible, have proved that:
- Children are more likely to regard books their favourite activity.
- Parents are more likely to talk about stories with their child.
- Talking about stories help children develop later reading competence.
- Children have a flying start in life – and are more ready when they start school.